The traditional sources of competitive advantage - access to resources, access to capital, financial acumen, rapid adoption of technology - are no longer competitively sustainable. Increasingly, it is only people and their understanding of their purpose that results in true, lasting strategic advantage. Our work is about creating and enhancing competitive advantage. We do this by: Enhancing profitability According to one major North American study, the cost to North American industry of worker 'disengagement' - people not connecting to the work they do and the purpose of that work - is almost $400 billion annually. Simply put, there is a significant bottom-line impact associated with engaging your people with their work. We believe that a strategy of continuous learning, training and dialogue are major contributors to enhanced profitability. Creating and strengthening competitive advantage As leaders, strategists, consultants and adult educators, we understand strategic thinking. We understand how it happens, how it is implemented and how it grows. Ultimately, strategy at the ground level is about aligning your organization, its resources and its people with your purpose. It is with your people and their teams that your organization will prosper. Marrying efficiency and effectiveness Efficiency is about working harder and faster, doing more with less. But this is not enough. Now, we must also work smarter, becoming more effective at what it is we do. We understand the mounting pressure in the workplace to do so. We help our clients and their people reflect upon what it is they do - thinking about your thinking, if you will - and how they create value through their decisions and actions. To us, it is not enough to simply be efficient. We need to become effective at our efficiency.